The forming of brand loyalty is a complex course , which can be explained with expectation utility theory , satisfaction degree theory and stimulation - reaction learning theory 顾客品牌忠诚的形成是一个复杂的过程，可以用期望效用理论、满意度理论和刺激反应的学习理论来解释。
From clients ' mind level , the brand assets are made up of brand cognitive degree , brand awareness degree , brand association degree , brand beauty degree and brand loyalty degree 摘要从顾客的心理能级出发提出品牌资产由品牌认知度、品牌知名度、品牌联想度、品牌美誉度、品牌忠诚度构成。
But because the two big cola companies ? coca - cola and pepsi - cola are marketed so aggressively , we ' ve wondered how big a role taste preference actually plays in brand loyalty 但由于两大可乐饮料公司? ?可口可乐和百事可乐销售攻势如此咄咄逼人，我们想知道口味偏爱对于品牌的专一究竟起多大作用。
This paper , from brand establishment , brand growth , brand loyalty and brand degeneration , tells the reader how to take some strategies in the development of enterprises and how to manage and protect a brand 从品牌的建立、成长、忠诚、退化来分析我国企业在发展中应采用的策略以及如何来管理和维护品牌。
External loop theory emphasizes on advancing the brand loyalty degree , which brings along the synergy of recycling elements , and which helps promote and finally enhance the brand assets 外循环着重提高顾客的品牌忠诚度，忠诚度的提高将会带动内循环各要素的协同作用，并向有利于品牌资产提升的方向变动，最终提升品牌资产。
Marketing : covers the complexity of planning , managing and implementing marketing programs for various industries to maximize profit , improve customer satisfaction , and generate brand loyalty 市场营销：通过对不同行业的市场营销的计划，管理和实行的复杂性进行分析，理解市场营销对增加盈利，满足顾客和形成对品牌的忠实的重要性。
Considering these above aspects , the paper has made qualitative and quantitative researches on the influencing factors of consumer brand loyalty , taking the fluid milk consumption as an example . these are contents of the third , the fourth and the fifth chapter 基于上述思考，本文以液态奶消费为例对消费者品牌忠诚影响因素进行定性与定量的研究，即本文第三、四、五章内容。
Guided by brand recognition , “ marketing magic cube for school brandtm ” of three - men try to achieve the expected goals by spreading brand culture , stimulating brand imagination , consolidating brand memory , communicating in depth and forming brand loyalty 在品牌识别的基础上，通过一系列的营销活动，传播品牌文化，激发品牌联想，加强品牌记忆，建立深度沟通，形成品牌忠诚，达成预计目标。
Advertising agencies have long gazed at football clubs with green eyes . until relatively recently they were considered to possess the ultimate in the kind of " brand loyalty " that multinationals crave , from coca - cola to mcdonald ' s 据卫报日前报道，长期以来，英超足球俱乐部一直仰仗着其所拥有的一大批忠实的球迷，成为一些大公司，比如可口可乐和麦当劳等公司提高和保持知名度的重要载体。
Boonghee yoo and naveen donthu ( 2000 ) build a conceptual framework of brand equity , in which marketing elements are related to the dimensions of brand equity , that is perceived quality , brand loyalty , brand awareness combined with brand associations 广告投入对品牌意识和品牌联想的影响大于对感知质量和感知价值的影响,对品牌意识、品牌联想、感知质量、感知价值的影响又大于对品牌忠诚的影响。
